Keine Aufmerksamkeit ohne die Medien

Das wichtigste an einer Öffentlichkeitskampagne ist die Öffentlichkeit und die erreicht man wirklich nur mit Hilfe der Medien.

Wenn die Medien nicht mitspielen, dann sind Kampagnen wie diese wertlos.

Insgesamt war das Interesse der Medien sehr gut. Obwohl dieses Projekt keine nationalen Medien an Land zog, so waren endlos viele regionale Zeitungen und Radiosender dabei.  Ein Netz von Regionalmedien ersetzen locker die nationalen Medien. 


Ich möchte mich ganz herzlich bei allen Medienanstalten für ihre Unterstützung bedanken. Auf dieser Seite veröffentliche ich einige veröffentlichten Zeitungsartikel und nenne die meisten der Radiosender die mich auf großartige Weise unterstützt haben. Ich weiß das es noch weit mehrere Mitglieder der Medien gibt die mich unterstützt haben, hier nenne ich die, die mir zugeschickt wurden. 

Evening Echo Logo

Thursday, July 22nd, 2004
Hitcher on awareness drive
By Bill Browne, Picture by L. Cummins

A GERMAN man living in Midleton is hitch-hiking around Ireland to raise awareness about suicide.
Wolfgang Lolies, a 41-year old tour guide, is dressing as Santa Claus for the 1,000 mile trek, which began this morning. 
He was touched by suicide after his brother-in-law took his own life four years ago.
“When it happens so close to home you realise just what a devastating effect it can have on those left behind,” said Wolfgang.
He said that the trek around Ireland was about letting people know how serious the problem of suicide was in Ireland.
“Last year alone 444 people in Ireland took their own lives and yet very little is being done to remedy this shocking statistic,” said Wolfgang.
“Similarly, there were 293 road deaths, which were given much more publicity. By doing this I hope to make people aware that more needs to be done to help prevent people taking their own lives,” he added.
The reason he is dressing as Santa Claus is to point out that Christmas is one of the times people feel most vulnerable.
“Also it will make people sit up and take notice. After all it is not too often that Santa makes an appearance in the middle of July. People will ask why I am doing this which will be one way of opening some sort of dialogue about the whole issue,” added Wolfgang.
The seven-day trip will see him travel through Cork, Limerick, Sligo, Dublin and Kilkenny.
Wolfgang was keen to point out that it was not a fund-raising exercise.

Sligo Weekender Zeitung Logo

Tuesday, July 27, 2004
Hitching Santa raises suicide awareness
By Gerry McLaughlin

It isn’t often you associate Santa Claus with the very serious subject of suicide.
But a Corkman has decided to go on a 1000 mile walk to highlight a subject that dare not speak its name.
Wolfgang Lolies in ZeitungsausschnittWolfgang Lolies has been hitching from Middletown to Sligo for the past five days in this unseasonal garb to make people aware of the illness that claimed 444 lives last year.
He has been taking lifts along the way and yesterday climbed Croagh Patrick before speaking to the Weekender.
His roundabout trip is expected to last for another week.
The 41 year-old’s brother-in-law’s tragic death two years ago prompted him to do something to about the dreaded topic which causes so much misery.
He said:
“I am dressed in the Santa garb because many suicides happen in the festive season
“I am not fund-raising but just trying to make people aware that it is a big problem.
“I know that professional and voluntary bodies help a lot but this my own personal way of making people aware.
“444 people took their lives in this country last year and 293 were killed on the roads and we talk about road carnage.
“I don’t have the answers but hopefully by dressing up in this garb and talking to people. I will get people talking and that is a small beginning.
“In no way am I trivialising this great scourge in this country but hopefully people will understand why I feel so strongly about it.

Zeitungsausschnitt Sligo mit Bild von Wolfgang Lolies als Weihnachtsmann

Zeitungsausschnitt Sligo

“My brother-in-law was suffering from a bi-polar illness and took his life a few years ago.
“I don’t know if medication is the complete answer but people should above all learn to talk about it.
“A number of local media have been in touch with me so they are helping me to highlight this delicate issue.
Wolfgang has another 500 miles to go before he returns to his day job as a tour guide in county Cork.
So if you see Santa Claus in your town, don’t laugh because he is reminding us of a very serious subject.



The Nationalist Zeitung Logo

Santa on a serious summer mission
By Terry Reilly

SANTA was spotted in Carlow during the whirlwind tour of the county.

Sweating profusely through his thick costume he was thumbing his way to Wexford when The Nationalist caught up with him. It was originally believed he was on one of his fact finding missions making sure all the kids were behaving themselves but this Santa was on a different crusade. 
“I was trying to travel 1,000 miles in seven days around Ireland promoting suicide and depression awareness,” said Wolfgang Lolies, from Midleton in Cork.
Wolfgang Lolies im Zeitungsausschnitt“My brother-in-law, Michael O’Carroll, killed himself some time ago and I decided to create some awareness about the problem. I started Thursday week agobut it’s taken me more time than I thought it would to get done.
“I’m getting a lot of smiles and beeps but most people don’t realise I’m actually thumbing and forget to pick me up. I climbed Croagh Patrick last Sunday. It was really tough and it took four hours but I made it.
“I decided to pick Santa because he’ll draw attention. Alcoholics and rapists get treatment but people with depressions just get pills. So many of the people who give me lifts are withdrawn from life and take drugs, all their creativity is taken away.”
Mr Lolies aka Santa was on the last leg of his journey when we met him. By the time he got home he had travelled through Cork, Killarney, Limerick, Tipperary, Waterford, Athlone, Westport, Sligo, Dublin, Galway, Lisdoonvarna, Carlow, Wexford and Midleton.
A tour guide by day, this is the second time he has taken a trip around the country. Last year he hiked the country in a wheelchair to create awareness for disabilities.
“Inever take any money for it because it’s not a fundraising stunt. If you want to donate anything give it to AWARE or any of the other organisations.

July 24th, 2004

Logo von Inside Cork Zeitung


Artikel von Inside Cork








Logo von Carlow People Zeitung

Thursday, Aug 12, 2004
Santa pays summer visit!

Santa Claus hitching around Ireland is not a sight many motorists expect to encounter as they go to work and school… especially in the middle of the summer! But that’s exactly what happened in Carlow recently.

Wolfgang Lolies was the Santa in question and he was hitch hiking around Ireland in a bid to raise awareness for depression and suicide.

From Middleton in Co. Cork, Wolfgang was inspired in his venture by the tragic death of his brother in law who committed suicide some time ago.

Wolfgang said that Middleton has the highest suicide rate in Ireland and the second highest in the world.

He set off from Middleton with the goal of travelling 1,000 in seven days. His visit to Carlow marked his ninth day but he was still upbeat.

Wolfgang – a tour guide by profession – said that last year 444 people took their own lives and 293 people died on our roads.

‘A lot of effort is being put in to stop road carnage but I don’t see enough being done to stop suicide.’

Wolfgang, who has two children, said that he decided to dress as Santa both to draw attention to himself and because Christmas is a time when people feel most vulnerable.

Although enthusiastic, he is realistic about his efforts. ‘I know I am not going to change anything but I am hoping to inspire people.Wolfgang had spent eight months planning his route. Although slower than Saint Nick, Wolfgang is right up there with him when it comes to getting to every corner of the country.

Evening Echo Logo

Evening Echo Zeitungsartikel










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